Blog
POSTED BY Team DIGO | March 5, 2010 11:36 am | PERMALINK
Signs of the times! They’ve been popping up in airports, elevating the
anxiety of the agency leaders who happen to see them well above the
Homeland Security Threat Level rating of Orange. They indicate that
DiMassimo and Goldstein are on the prowl, making things happen for
DIGO clients… and maybe yours too.
Tags: digo, digobrands, dimassimo goldstein, lee goldstein, mark dimassimo
POSTED BY Team DIGO | February 27, 2010 2:03 pm | PERMALINK
DIGO (DiMassimo Goldstein/DIGO Brands) is looking for Account Supervisors. Specifically, those ready to abandon bureaucracy and mediocrity for a chance to show what you can really do in a progressive environment.
You must be a rock star who’s fervent about this industry, self driven, witty and prepared for the fast paced life at a thriving independent strategy/research/brand development/design/innovation/advertising/direct/digital/social marketing agency.
- Key Position Requirements:
- 3-5 years of advertising, or related marketing, experience preferred
- Strong analytical abilities, both quantitative and qualitative
- Excellent oral, written and interpersonal skills, both internally and with client
- Digital and direct experience a plus
- Ability to monitor, evaluate and impact the quality of a client’s work within all agency functions
- Inspired by brands and what it takes to build great ones
Tags: account supervisor, Careers, digo, digobrands, dimassimo goldstein
POSTED BY Team DIGO | February 12, 2010 1:10 pm | PERMALINK
Mark DiMassimo discusses the 2010 Superbowl commercials on New York’s WPIX CW Morning show to watch click here
Tags: cw morning show, digobrands.com, mark dimassimo, superbowl commercials
POSTED BY Team DIGO | February 9, 2010 10:29 am | PERMALINK
Nations Restaurant News February, 9th 2010
By Mark Brandau
The Super Bowl is one of the most important advertising days of the year, and several restaurant companies, including Denny’s and Taco Bell, paid as much as $3 million to air commercials during this year’s game.
Marketing expert Mark DiMassimo, chief executive and chief creative officer for New York-based agency DIGO, said the overall 2010 lineup of Super Bowl ads was a “conservative, mediocre year.”
“It wasn’t a terrible year,” DiMassimo said, “but it also was a year that lacked a big event or a breakthrough spot. It seemed as if advertisers had lower aspirations or just failed to reach the levels of previous years.” to read more click here.
Tags: digo. superbowl, mark dimassimo
POSTED BY Team DIGO | February 8, 2010 6:35 pm | PERMALINK
DIGO CEO, Chief Creative Officer Mark DiMassimo and Client Services
Partner, John Mittnacht hold forth on the good, bad and ugly of
SuperBowl television commercials in today’s Wall Street Journal. Click here to read the story online.
Tags: digobrands, mark dimassimo, superbowl commercials, wall street journal
POSTED BY Mark DiMassimo | February 2, 2010 11:40 am | PERMALINK
Jesse,
Thanks for the intelligent, inquisitive note and the charming pdf.
You have definitely appreciated us for what we try to be, and I thank you for that.
Re: the media predictions, I could go on and on but it doesn’t really matter. We need to be ready to create in more media, to invent media, to reinvent media… we definitely need to be generalists.
Re: hard sell vs. soft sell, I’m in an interesting position in that I started out in direct marketing, which is measured on nothing so much as it’s ability to close the sale. My argument for buzz, viral, bonding, social, brand building or whatever you want to call the “soft sell” or indirect route always comes down to “it makes the selling easier and more efficient” so you end up with more revenue — AND I CAN PROVE IT. (more…)
Tags: art director, digo, mark dimassimo, social media
POSTED BY Team DIGO | February 1, 2010 3:24 pm | PERMALINK
“In the ten years I worked for other agencies…I knew that my goal was to one day found a truly great agency. I considered every job I had continuing education, so I never hesitated to hire people who were older, better and much more highly paid than I was.
The most important question I asked every single one of them was, ‘What was the best place you ever worked?’ I’d follow up with, ‘What made it the best place to work?’ These discussions could go on for hours because I never tired of the subject, and I found that even for the best people, a great work experience is rare—they loved talking about it too.
The common theme was competence. ‘We were just good at what we did.’ That’s the representative quote…”
– Mark DiMassimo, quoted in Leadership Secrets of the World’s Most Successful CEOs by Eric Yaverbaum
Tags: digo, eric yaverbaum, mark dimassimo
POSTED BY Team DIGO | January 28, 2010 3:53 pm | PERMALINK
Wouldn’t it feel good to feel good about what you do at the office?
We think enthusiasm is priceless. When you fake it, you lose it. But when it’s real, you have to protect it. People don’t give you their best just because you happen to own the company they work for. This principle was established long ago. People give you their best because they are absolutely enthused to be part of the team. We don’t believe in a network of the owned. We believe in a network of the enthused. We’re enthused to be working together. We’re enthused about the clients we work with. We’re enthused about the things we’re working on. We’re enthused about the ideas and images that we’re putting out there. We choose to be enthused.
We’re good at what we do. We can be incredibly convincing, deeply influential. We don’t want to convince anyone to do anything bad for themselves or the world. But more than that, we know we’re a force, so we want to be a force for good.
We’re a network of people and organizations that want to feel good, very good, about the things we’re being influential about. (more…)
Tags: digo, mark dimassimo, social
POSTED BY Team DIGO | January 21, 2010 9:46 am | PERMALINK
Strategy is different in a social world because brands grow differently when people rule.
We see the signs all around us. Design becomes more important—increasingly, it’s the key differentiator among brands. PR also rises in importance, while advertising falls. Discovering, channeling, exciting and curating expressions of passion become key disciplines.
At DIGO, strategy is about knowing where we’re going and where everyone else is going, too. It’s about solving the problems of today while building a vision for the future in an emerging marketplace.
We believe that emotion drives behavior, and that design details can minimize or remove barriers to action. We discover and leverage the emotional meaning of a brand, then build this meaning into everything we do. Emotion leveraged to action is DIGO’s hallmark as a master direct and social marketing agency.
DIGO’s strategic services include:
- Brand Invention
- Brand Launch
- Brand Relaunch
- Brand Positioning
- Insight-Driven Product & Service Innovation
- Social Media Audit
- Social Media Kick Start
- Competitive Strategy
- Integrated Marketing & Media Strategy
- Marketing & Business Strategy Alignment
- Metrics for Success
Tags: brands, digo, Services, social, Strategy
