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POSTED BY Team DIGO | July 27, 2010 12:20 pm | PERMALINK
July 26th, 2010
Here is the transcript from Mark DiMassimo’s one on one interview with the host of Your World with Neil Cavuto on Fox News Channel. Video to follow soon.
NEIL CAVUTO, HOST: All right, the Brit out, the Yank in. BP hunkering down, set to toss CEO Tony Hayward overboard, replacing him with one American Bob Dudley, the guy company insists is impeccably above-board in more P.R. ways than one.With me now is Mark DiMassimo. He is the founder of the DIGO Brands.
So, let’s play this out here. What do you get bringing an American in? I know he’s from Mississippi, so there’s that added element, but this was a guy who was not in the chain of command to eventually take over. So, we know this was for a lot of other reasons.
MARK DIMASSIMO, CEO, DIMASSIMO GOLDSTEIN: I think you’re exactly right.
BP, British Petroleum, CEO, king, King George. OK?
(LAUGHTER)
DIMASSIMO: This is the problem. BP from the beginning chose a strategy, which you see in their advertising, very well-developed, which is to localize the image. We’re from the Gulf. We’re taking — we take this seriously because we live here. We have to do it.
And yet their front man was belaying this image every step of the way, clearly not an American, clearly not from the Gulf, real British accent, out on his yacht, saying he wants his life back after 15 people — 11 people have died. To read more click here.
Tags: bp, fox news, mark dimassimo, neil cavuto
POSTED BY Team DIGO | July 27, 2010 10:05 am | PERMALINK
B2C Marketing Insider July 27th, 2010
Has Technology Become a Drug? Providing Balance with Offlining, Inc.
A new initiative has been launched–Offlining, Inc.– that urges (initially) parents to turn off their mobile devices and computers, and focus more quality attention on the people that matter most in their lives. The ‘Offlining’ founders are Eric Yaverbaum and Mark DiMassimo, the innovative marketing entrepreneurs behind the environmental movement Tappening and the political and educational Read To Vote campaign. In our technology-obsessed modern world, Offlining offers an opportunity to foster more balance between technology and our humanity, by encouraging us to incorporate traditional communication modes into our everyday lives.
Says DiMassimo, “Eric and I have spent most of the past two decades convincing people to click, log on, trade stocks in their underwear, go shopping online, and spend more time with their digital friends. We’re still doing that. But now we’re also selling the Off Button! We don’t believe we’re starting a trend. To read more click here
Tags: digo, eric yaverbaum, mark dimassimo, offlining inc
POSTED BY Team DIGO | July 8, 2010 9:42 am | PERMALINK
MISTAKES NOT TO MAKE IN A SOCIAL WORLD.
Mediate reports CNN has fired senior editor of Middle East affairs Octavia Nasr. As Daniel Halper pointed out the other day, Nasr wrote on Twitter on July 4 that she was “sad” to hear of the death of Hezbollah’s Sayyed Mohammad Hussein Fadlallah–a man for whom she has “respect.” Fadlallah had justified suicide bombings, is believed to be responsible for the Marine barracks bombing, and had said that “Zionism has inflated the number of victims in this Holocaust beyond imagination.” To read more of this social mistake click here.
Tags: cnn, digobrands, Social World
POSTED BY Team DIGO | June 30, 2010 10:49 am | PERMALINK
While we are not taking credit just yet, DIGO put together some awesome ads in the May isssue of New York Magazine in an attempt to help bring LeBron James to New York. check out the article from The New York Post
June 30th, 2010 New York Post: LeBron Eyes Village Digs.
The “King” may be close to finding his castle. LeBron James has checked out several West Village townhouses, raising the hopes of city hoops fans that world’s greatest basketball player could be playing for the Knicks next season. “King James” has fallen in love with one of Manhattan’s most coveted neighborhoods — which is just minutes from his other potential future home, Madison Square Garden — said a broker who showed him the luxurious pads.”He seems to be set on that neighborhood,” big-league broker Dolly Lenz told The Post. That’s in part because the townhouses won’t make the 6′8″ Akron native worry about ducking when entering a room. to read more click here.
Tags: digobrands, lebron james, new york knicks, new york magazine, ny post
POSTED BY Team DIGO | June 29, 2010 10:06 am | PERMALINK
We love an articulate and informed fan… check this out from Growing a Green Family
Tappening has got to be the best flipping anti-bottled water campaign ever created. Tappening was covered at the New York Times last year but I just learned about them today at elephant.
Tappening targets bottled water companies with a simple tactic – they lie about them. One of their posters claims “Bottled Water: 98% Melted Ice Caps. 2% Polar Bear Tears” and another reads, “Bottled Water is the Primary Cause of Restless Leg Syndrome.” My favorite poster is the puppy poster though. I think it should be on an organic shirt that I could wear all the time!
Now, in case your morals are in a bunch over Tappening keep in mind that they based their idea to lie directly on the fact that water bottle companies lie continually. To read more click here.
Tags: digobrands, eric yaverbaum, mark dimassimo, tappening
POSTED BY Team DIGO | June 14, 2010 11:00 am | PERMALINK
Dynamic Marketing Duo Mark DiMassimo and Eric Yaverbaum, founders of the Tappening and Read to Vote movements, are launching Offlining (OffliningInc.com) on Father’s Day.
June 14th 2010 Bulldog Reporter’s Daily Dog.
On the Campaign Trail: New “Guilt-Tripping” Father’s Day Ad Campaign Launches, Asking Dads to Turn Off PDAs and Spend Time with Families — Sans Technology As Father’s Day approaches — and as most dads get busier and busier in a 24/7 business world — New York City-based marketing entrepreneurs Mark DiMassimo and Eric Yaverbaum — the duo behind the Tappening environmental movement and the educational and political Read To Vote campaign — have launched Offlining Inc. (www.offlininginc.com), a new campaign nudging dads to turn off their mobile devices and computers for a while in order to devote a little time to a good old face-to-face conversation or family dinner. To read more click here
Tags: digo, digo brands, eric yaverbaum, mark dimassimo, offlining inc
POSTED BY Team DIGO | May 25, 2010 12:17 pm | PERMALINK
Deborah Ball Wall Street Journal May 25th, 2010.
CASCADE LOCKS, Oregon—In this idyllic town on the north slope of Mount Hood, an autopsy on three dead rainbow trout may play a role in Nestle’s SA’s efforts to reverse a deep slide in its bottled-water business.
Bottled water, which for years delivered double-digit growth for Nestlé, is under fire from environmentalists. They decry the energy used to transport it and the use of billions of plastic bottles, and oppose efforts to use new springs, citing concerns about water scarcity.
Bottlers say bottled water represents a small share of water use and is typically tapped in a sustainable way, a view backed by independent hydrologists. But the attacks hurt.
In 2007, one group launched a campaign called “Lying in Advertising” One poster read: “Bottled Water Causes Blindness in Puppies,” with a tagline reading, “If bottled-water companies can lie, we can too.” And now, a Congressional bill that would slap a 4% tax on bottled water to pay for upgrades of municipal water systems is gaining fresh attention, after a rupture in a water main left two million Boston residents without drinkable water in May. To read more click here.
Tags: digobrands, mark dimassimo, tappening, wall street journal
POSTED BY Team DIGO | May 17, 2010 4:18 pm | PERMALINK
BtoB Magazine May, 17th 2010
Rollout Newsletter
To read more click here
Tags: agency of traders, btob magazine, digobrands, mark dimassimo, social marketing
POSTED BY Team DIGO | May 10, 2010 2:28 pm | PERMALINK
Hey LeBron, Welcome to New York.
New York Magazine By Will Leitch & Ira Boudway Published May 9, 2010
1. If You Want to Make That First Billion Before You Turn 30, This Is the Place to Do It.
We know you’re a brand-savvy guy. We read where you said you wanted to be a billionaire. You don’t need more business advice, and if you did, you’d probably get it at one of your lunch dates with your friend Warren Buffett. But we just want to make sure one thing is clear: You can make more money playing in New York by far than you can in Cleveland.
You’ve done some slick commercials in your day. We especially enjoyed the Nike “Chalk” spot featuring Lil Wayne and some clever variations on your pregame talcum-powder hand-drying ritual. But check out the Nike ad, up above, that digo, a New York creative shop, already made for you. That work for you? To read the article in New York Magazine click here.
Tags: digo, dimassimo goldstein, knicks, lebron james, mark dimassimo
POSTED BY Team DIGO | May 8, 2010 10:30 am | PERMALINK
Advertising Age
by Dan Lippe and Jonathan Timms. on 05.08.00
Original article posted 10 years ago today.
Rest easy, WPP! No DiMassimo bid.
“DiMassimo Brand Advertising responds to rumors,” read the headline of
an urgent-looking news release. “Because of recent press speculation
surrounding the hostile takeover of Y&R Inc. and to quiet market
speculation, DiMassimo Brand Advertising has informed the investment
community that it has no intent to acquire Y&R Inc. at this time.”
Come on! DiMassimo is the little NY shop that launched Kozmo.com. It
claims billings of about $150 million and revenue of around $10
million. That’s not anywhere near the reported $6 billion asking price
for Young & Rubicam. “Hey, you leverage this and that,” says Lee
Goldstein, DiMassimo’s irrepressible director of business development,
“and the next thing you know, you buy yourself a big ad agency, if you
want it.” But apparently, Goldstein and boss Mark DiMassimo don’t want
it. To read more click here.
Tags: digo, lee goldstein, mark dimassimo, y&r
